Part 1: IDEAS
- half-formed idea
- bullet points
- 6+ months
- resonates with me right now
- pull out useful sentences
- make every sentence useful
- Novelty: Oh, Wow, Crazy, Beautiful, Yes.
- Resonance: Stories, Analogies, Examples.
- Personal (Entertaining): Stories
- Observational (Informative): Metaphors
- Playful (Intriguing): Coining Terms
Russell Brunson. (2020). Traffic Secrets.
Susan M. Tiberghien. (2007). One Year to a Writing Life.
- Choose and Tell: Choose an experience
- Show: the elements of storytelling
- Polish: the elements of poetry
- Concise: 1 sentence, As short as possible.
- Curious: Emotion, Bold statement,Tease information
- Clear: What ‘s in it? Who is this for? Specificity.
- a strong, declarative sentence.
- a controversial opinion.
- a weird, unique insight.
- a vulnerable statement.
- a thought-provoking question.
- a moment in time.
Part 2: PROCESS
- Write about stuff you like.
- Write in a conversational tone.
- Use simple, germanic words.
- Use anaphora to knit sentences together.
- Don't try to sound impressive.
- Try to tell the reader something new and useful.
- Write a bad version 1 as fast as you can
- Rewrite it over and over.
- Cut
out everything unnecessary. - Be confident enough to cut.
- Read your essays out loud to see.
(a) where you stumble over awkward phrases
(b) which bits are boring (the paragraphs you dread reading)
- Carry a small notebook or scrap paper with you.
- Mull ideas over for a few days before writing.
- Accumulate notes for topics you plan to cover at the bottom of the file.
- Don't feel obliged to cover any of them.
- Don't hesitate to change the topic on the fly.
Part 3: STYLE
『写作包含四大支柱:结构、风格、可读性和语法,它们如同保持椅子稳固的四条腿。结构关乎文章组织以及表述观点的顺序;风格是写作的方式,包括如何使用恰当的例证支撑所写内容;可读性与表达方式、写作材料的视觉愉悦感和易读性等有关;语法包括措词等,与语言表达形式的正确性和可接受性有关。』——罗伊尔,2013,一本小小的红色写作书。
- Getting rid of extra words.
- First sentence needs to grab the reader.
- Write short sentences.
- Avoid putting multiple thoughts in one sentence.
- It’s easier to imagine the object before the action.
- Write at 5th - 8th grade reading level.
- Don’t use adverbs.
- Put the subject first in a sentence.
- Use visual language.
- Rhymes and Alliteration work.
- Keep it personal.
- First Line, Last Line, and Formatting.
- Wasted: Delete Extra Words
- Weak: The Pick One Principle
- Redunant: You can just remove word and keep your meaning
Joseph M. Williams. (1981). Style: Lessons in Clarity and Grace.
- Use subjects to name the characters in your story
- Use verbs to name their important actions.
- Delete words that mean little or nothing.
- Delete words that repeat the meaning of other words.
- Delete words implied by other words.
- Replace a phrase with a word.
- Change negatives to affirmatives.6. Delete useless adjectives and adverbs.
更多的
- 山口拓朗,九宫格写作法,中国青年。
- 罗伊尔,一本小小的红色写作书,阳光博客。
- 斯特伦克,风格的要素,新华。
- 拉罗克,写作之书,后浪。
- 贝诺夫,少说废话,湖南文艺。
Part 4: STRUCTURE
- Opener
- Clarifies opener
- Reinforces the point
- Rounds out argument
- Conclusion
- Scroll Stopping Statement (Stops the scroll)
- Slippery Slope (Keep ‘em reading)
- Sexy Sentence (Packs a punch)
Part 5: SENTENCES
前飾句
- 余光中,翻译乃大道,外语教学与研究。
- 平克,风格感觉,机械工业。
主謂句
- 费什,如何遣词造句,译林。
- 程祥徽&田小琳,现代汉语 北京师范大学。
- 麦克洛斯基,芝加哥大学写作课,机械工业。
- 加德纳,小说的艺术,中国人民大学。
修辭學
- 克拉克,精简写作,后浪。
- Harris. Writing With Clarity and Style.
- 納思邦,歷史的草稿,衛城。
- Lehrman. The Political Speechwriter's Companion.
Robert A. Harris. (2003). Writing With Clarity and Style.
- Parallelism
- Chiasmus
- Antithesis
Robert Lehrman. (2010). The Political Speechwriter's Companion.
- Antimetabole = Chiasmus
- Alliteration
- Antithesis = Parallelism + Antithesis
- Polyptoton
- Climactic Order: Repetition from Least to Most Important
- Move from Lists to Litany: any series of repetitive sentences
- Compare and Contrast: Repetition to Become Quotable
Part 6: POETRY
『知性的散文,不論是議論文或雜文,只要能做到聲調鏗鏘,形象生動,加上文字整潔,條理分明,則儘管所言無關柔情美景或是慷慨悲歌,仍有其感性,能夠感人,成為美文。』——余光中,1994,散文的知性與感性。
- Clear (Informative): instantly understandable
- Precise (Descriptive): Most possible meaning. Fewest possible words.
- Fresh (Fun): Clear, but not bland. Words people know but don’t say.
Susan M. Tiberghien. (2007). One Year to a Writing Life.
- Rhythm: Meter, Word Sounds, Extra Voltage
- Imagery: Image, Simile, Metaphor, Symbol
- Compression + Paradox
- directly describe how something is.
- describe something by stating an effect it has on its environment.
- by stating its effect but not mentioning the cause by name.
- choose an effect that is unconventional, counterintuitive, or witty:
Andy Maslen. (2015). Persuasive Copywriting.
- Rhythm
- Pace
- Musicality
- Imagery
- Surprise
- Rhythm: variety in words and sentences
- Compression: Remove Unnecessary Words
- Style: Compression vs Style