鈴木敏文，日本7-ELEVEN之父，不僅一手型塑今日全球便利商店的面貌，更將7-ELEVEN 這個源於美國的品牌，發展成日本最大、亞洲最大、全球第四大的零售王國。他獨到的銷售思維，也被日本媒體譽為「新經營之神」！
1.不必分析過去的成功，拋開經驗汙染，才能有新的思考。
"Don't analyze past successes ; letting go of experience bias allows for fresh thinking."2.不被既有常識所左右，就是身為外行人的最大強項！
"Not being influenced by conventional wisdom is the greatest advantage of being an outsider ! "
3.很簡單，別說自己不懂的事情，就不會緊張了。
"It's simple—if you don't talk about things you don't understand, you won't feel nervous."
4.「我說過了」並不代表「對方聽進去了」。
"I've said it" doesn't mean "they have heard it."
5.行動始於自覺，當對方執意於自己的想法是對的，唯一的方法，就是讓對方自己說出你對他的期望，進而讓對方付諸於行動。
"Action begins with awareness. When someone insists their idea is right, the only way to guide them is to have them articulate your expectations themselves, leading them to take action."
6.從自己口中說出的話必定是自己熟悉或是深思熟慮過的事情，絕對不會是向別人借來、連自己也不太了解的詞彙。
"The words that come from our own mouths must be things we are familiar with or have thought through deeply—they are never borrowed phrases we barely understand ourselves."
資料參考 : 《賣到顧客的心理》、Wiki、booklife
