Chairperson: Good morning, everyone. Let’s begin today’s meeting. Our main agenda is to review the Q1 marketing performance. Song will lead the presentation.
主持人： 大家早安。我們開始今天的會議。主要議程是檢視第一季的行銷表現，由 Song 來做簡報。Presenter (Song): Thank you. Good morning, colleagues. I’ll walk you through our Q1 marketing results, highlight key achievements, and discuss challenges and next steps.
簡報者 (Song)： 謝謝。早安，各位同事。我將帶大家回顧第一季的行銷成果，強調主要成就，並討論挑戰與下一步。
Presenter: Let’s start with overall sales performance. As you can see on the slide, sales revenue increased by 15% compared to last quarter. This growth was mainly driven by our new product launch and targeted online campaigns.
簡報者： 我們先從整體銷售表現開始。正如投影片所示，銷售收入比上一季增加了 15%。這項成長主要來自新產品的推出和精準的線上活動。
Presenter: Moving on to customer engagement, our social media campaign reached over 200,000 people. Engagement rates improved by 25%, and brand awareness surveys show stronger recognition among younger audiences.
簡報者： 接下來談顧客互動，我們的社群媒體活動觸及超過 20 萬人。互動率提升了 25%，品牌知名度調查顯示在年輕族群中有更高的認知度。
Team Member A: That’s encouraging. Could you explain which platform contributed the most to this growth?
團隊成員 A： 這很令人鼓舞。你能解釋哪個平台對這項成長貢獻最大嗎？
Presenter: Certainly. Instagram was the most effective, accounting for nearly 40% of total engagement. TikTok also performed well, especially with short video ads.
簡報者： 當然。Instagram 效果最好，佔了將近 40% 的總互動。TikTok 也表現不錯，尤其是短影音廣告。
Presenter: Now, let’s look at challenges. The biggest issue was our limited budget. We had to prioritize high-impact platforms and reduce spending on traditional channels. Another challenge was coordinating content across regions, which sometimes caused delays.
簡報者： 現在來看挑戰。最大問題是預算有限。我們必須優先投入高影響力的平台，並減少在傳統管道的支出。另一個挑戰是跨區域的內容協調，有時會造成延遲。
Team Member B: How did you manage those delays?
團隊成員 B： 你們是如何處理這些延遲的？
Presenter: We introduced a shared content calendar and weekly check-ins with regional teams. This helped us align schedules and avoid duplication.
簡報者： 我們建立了共享的內容日曆，並與各區域團隊進行每週檢討。這幫助我們統一時程並避免重複。
Presenter: Looking ahead, our next steps include expanding influencer partnerships, investing more in video content, and testing AI-driven ad targeting. 簡報者： 展望未來，我們的下一步包括擴展網紅合作、加大影片內容投資，以及測試 AI 驅動的廣告投放。
Chairperson: Thank you, Song. That was a comprehensive overview. Before we move on, does anyone have further questions?
主持人： 謝謝 Song。這是一個全面的概述。在繼續之前，大家還有其他問題嗎？
Team Member C: Yes, one question. How do you plan to measure the success of influencer partnerships?
團隊成員 C： 有的。我想問，你們打算如何衡量網紅合作的成功？
Presenter: Good question. We’ll track metrics such as follower growth, engagement rates, and conversion data linked to influencer campaigns. We’ll also compare ROI with our traditional ads.
簡報者： 好問題。我們會追蹤指標，例如粉絲成長、互動率，以及與網紅活動相關的轉換數據。我們也會將投資報酬率與傳統廣告比較。
Chairperson: Excellent. Thank you for addressing that. If there are no more questions, let’s conclude this section. Song, thank you for the clear and detailed presentation.
主持人： 很好，謝謝你的回答。如果沒有其他問題，我們就結束這一部分。Song，感謝你清楚而詳細的簡報。
Presenter: Thank you all for your attention. I look forward to working together on the next phase.
簡報者： 感謝大家的聆聽。我期待與大家一起合作下一階段。
📝 Extended Useful Phrases | 常用句型
Opening a presentation | 開始簡報
- Today, I’ll walk you through… 今天，我將帶大家回顧…
- I’ll highlight key achievements and challenges… 我會強調主要成就與挑戰…
Explaining results | 解釋成果
- This growth was mainly driven by… 這項成長主要來自…
- Engagement rates improved by… 互動率提升了…
Handling questions | 回答問題
- That’s a great question. Let me explain… 這是一個好問題。讓我解釋…
- We managed this by introducing… 我們透過引入…來解決
Transitioning smoothly | 流暢轉換
- Moving on to customer engagement… 接下來談顧客互動…
- Now, let’s look at challenges… 現在來看挑戰…
- Looking ahead, our next steps include… 展望未來，我們的下一步包括…
Closing professionally | 專業結尾
- Thank you for your attention. 感謝大家的聆聽。
- I look forward to working together on… 我期待與大家一起合作…
